Start your day stronger.
BreakDawn is the companion for the moment the craving hits and every quiet hour after. An AI companion, crisis tools, and a private circle, always in your pocket.
Seamless sign-up no forms, no friction. You're set up and ready in seconds.
- 24/7 AI companion
- Private support circle
- Crisis tools always free
- Craving busters
- Free for everyone
- No card, no subscription
- Crisis tools always free
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How BreakDawn works
Wake. Reach. Rise.
One rhythm, repeated. The app does the remembering so you don't have to.
- Step 1 · Wake
Start each day with a Dawn check-in
Mood, intention, one small win to aim for. 60 seconds, and Ikki remembers.
- Step 2 · Reach
When a craving hits, reach out, anytime
Ikki, your Circle, Craving tools or the Crisis Lifeline. No awkward phone calls.
- Step 3 · Rise
Rise into the next day, then the next
Streaks, milestones, and patterns you can actually see. Your dawn, building.
£0
every feature, no card
24/7
Ikki companion, day or night
Free
crisis tools, always
28 days
guided CBT-informed Pathway
FREE FOR EVERYONE
Every feature. No price tag.
Ikki, the 28-day Pathway, craving tools, your Circle, Night Guardian, journal and insights are all free. No subscription, no card, nothing locked.
£0
Everything included, forever.
Why start today
The cost of waiting is quiet. It adds up.
Most people who download BreakDawn say they wish they'd started one weekend earlier. Today is a softer place to begin than next Friday.
Tonight is covered
Ikki and the craving tools work the moment you finish onboarding.
Nothing to decide
Full access from the first minute. No card, no subscription, no trial clock.
See what you could save
BreakDawn calculates real savings from what you actually spend. If that's £25 a week, that's about £1,300 a year.
Wherever you are with drinking, you are welcome here.
Cutting back. Taking a break. Done forever. Slipping and starting again. There's no badge to earn, no number to hit before you belong. BreakDawn meets you on the day you have now. Not the one you wish you had.
Everything inside BreakDawn
One calm home screen.
Each function earns its place. Use what helps today. The rest waits quietly until you need it.
Ikki, your 24/7 companion
A 24/7 AI recovery companion to talk to whenever you wish. 2 a.m., Sunday lunch, Wednesday afternoon. With you when no one else is, Ikki remembers you.
Pathway, a guided 28 days
A CBT informed self-help program. One short session a day: learn, try, reflect. Gentle structure when motivation alone isn't enough.
23 craving tools that actually work
Urge surfing, HALT, Play the Tape, breathwork, grounding, cold-water reset, delay games. All timed, guided, and rooted in CBT/ACT and relapse prevention techniques.
A private journal for the hard thoughts
Wins, gratitude, what triggered today. Encrypted and stored securely. No ads, no data sales.
Mood & craving tracking
See the patterns you can't see in the moment. When cravings hit, what mood preceded them, what helped. Quiet, no pressure.
Your private Circle
Add up to 8 trusted people. One tap sends an SOS to the right person when you need them. No awkward phone calls.
Night Guardian for hard nights
Solfeggio frequency tracks and a guardian timer to carry you through when nothing else helps.
Milestones that mean something
Day 1, 7, 30, 90, a year. Each one unlocks a quiet celebration and a reflection on how far you've come.
Sober Social
Find alcohol-free venues and meet-ups near you. Recovery doesn't have to mean staying in.
Habit Stack
Replace a trigger with a tiny new habit you can actually keep. Build the architecture of a sober life, one block at a time.
Always FREE Crisis support
A one-tap crisis lifeline with grounding tools and local emergency resources. Available to everyone, with or without a subscription.
Carry it in your pocket.
BreakDawn is the companion there for you when you need support.
Honest questions.
Is this a replacement for AA, therapy, or a doctor?+
No. BreakDawn is a companion - it sits alongside whatever else is working for you. For medical detox, a doctor is essential.
How much does BreakDawn cost?+
Nothing. Every feature is free for everyone, with no subscription and no card required.
Can I use it without giving an email?+
Yes - most of the app works locally. You only need an email to sync across devices.
What if I slip?+
We log it without judgement, reset gently, and Ikki helps you understand what happened. Slips are part of the path, not the end.
Your next morning is waiting.
Two minutes to set up. The next hard night arrives whether you're ready or not. Let's make sure you are.
Free for everyone. No card needed.
From the journal